Business as Unusual

Free Webinar

How a local business used sponsored content to effectively communicate during coronavirus

RESERVE YOUR SPOT

All webinar attendees will be entered to win a StandOUT sponsored content package in their Glacier Media community. Retail value $600.

Thursday, May 14, 2020

DATE

TIME

1-1:45pm

PRESENT

&

Barry Hartman is the co-founder and CEO of 505-Junk, an award-winning junk removal and recycling business based in Richmond, BC. 505-Junk is the first of its kind to build custom trucks equipped with scales, which allows truck teams to charge clients by exact weight. 505-Junk partners with local charities and recycling depots and has diverted millions of pounds of waste from landfills. Hartman serves on the Board of Directors for Small Business BC and frequently speaks at high schools and universities about youth leadership and entrepreneurship.

Barry Hartman

505-Junk

1

Why sponsored content is important right now

Many people have a heightened awareness for the need to shop locally. This is a prime time to tell the story of your business through sponsored content positioning.

2

Connecting your business to the community

As the economy re-opens, people will be connecting and re-connecting with businesses near them. More than ever before, the community is important and people want to connect.

3

Audience media usage habits during COVID-19

People want to know what's happening close to home and read the local perspective of current events. Community news traffic has spiked; our Local News Network hit 160 million monthly page views and 22 million monthly users. By page views, we are one of the largest networks in Canada.

4

An advertiser success story

Learn how local business 505-JUNK turned a challenge into an opportunity when they told their story through a sponsored content package in one of their markets.

SOME OF OUR CLIENTS

LAURA LARSON

Laura Larson has 20+ years of experience in marketing and communications. Adept at managing integrated marketing campaigns, Laura has overseen projects for small businesses, corporate clients, not-for-profits, municipal and provincial governments.

Glacier Media Digital

Jerrid Grimm is an entrepreneur, marketer and co-founder of Pressboard, the story marketplace for brands and publishers. He's a regular contributor to AdAge and Forbes and is considered a thought leader in the content marketing industry.

Jerrid Grimm

Pressboard

The Glacier Content Studio helps clients sculpt their brand world within the Glacier Media universe. From stand-out stories to video advertorials and interactive delights, we give visitors a meaningful and memorable brand experience.

Pressboard’s award-winning technology solutions empower brands and publishers to make better, more profitable content at scale. We believe that when great brands and influential publishers come together, they can create powerful content that people love to read, watch and share. Since its inception in 2014, Pressboard has enabled advertisers like Ford, GE, Chase Bank, Budweiser and General Mills to create sponsored content with publishers.